Ecommerce, dive optics
Oceans Optics
- Situation
- An ecommerce brand stuck at an unprofitable 0.8× return on ad spend, paying more to advertise than the ads were bringing back.
- What we changed
- We found the most profitable products and scaled them hard, produced video ads to push them further, and kept expanding into new product lines and making those profitable too, all on clean purchase data.
- Result
- Turned 0.8× into a 5× return on ad spend within three months, then scaled spend four-fold from there while holding a 4× return.