Healthcare & local practices
New patients booked, measured to the appointment — not the click.
Paid media for healthcare and local practices, optimized to booked appointments and the procedures that matter, with tracking done carefully and compliantly.
The challenge
Patient acquisition is high-stakes and high-CPC, and a click is a long way from a booked, high-value appointment. Loose tracking and broad targeting waste budget on the wrong searches and the wrong patients.
How we run it
What changes when the work is run like a research desk.
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Optimized to booked appointments.
Booking and procedure-value signals feed back into bidding, so spend follows the patients who actually schedule, not everyone who clicks.
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Careful, compliant measurement.
Conversion tracking is set up cleanly and with the sensitivity healthcare demands, so the numbers are trustworthy and the setup holds up.
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Built around your highest-value services.
Campaigns weight toward the procedures and locations worth winning, instead of a flat spread across everything you offer.
Some of the 45+ companies we've worked with
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