Home services & local lead gen
Local demand, captured before your competitors bid it up.
Pay-per-click for home services and local lead gen, run with the measurement rigor that keeps cost per lead profitable in expensive auctions.
The challenge
Local service auctions are crowded and the clicks are expensive. Bid blindly and your cost per lead climbs until the channel stops paying. The winners are not the ones who bid the most, they are the ones who know exactly which searches turn into booked jobs.
How we run it
What changes when the work is run like a research desk.
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Geography and intent, tightly drawn.
Campaigns are built around your real service area and the searches that signal a ready-to-book customer, so spend does not leak to browsers and out-of-area clicks.
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Cost per lead under continuous watch.
Monitoring catches CPL drift and tracking breaks in hours, not at month-end, so a bad week never quietly becomes a bad quarter.
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Auction position as a lever, not a vanity metric.
We watch competitors' live ads and bids and press for position only where it pays for itself.
Some of the 45+ companies we've worked with
Want PPC campaigns that pay?
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